Influencer Marketing

Beyond Media Global Plans and Executes Influencer Marketing

In the digital age, influencer marketing has become an essential strategy for brand promotion. As a leading digital media agency, Beyond Media Global (BMG) is committed to helping clients achieve success in this domain. We ensure every influencer marketing campaign achieves optimal results through comprehensive planning, precise execution, and continuous optimization. Here's how we do it:

1. Defining Objectives and KPIs
When planning influencer marketing campaigns, we first assist clients in defining their marketing objectives and setting corresponding key performance indicators (KPIs) for different stages of the marketing funnel. These objectives include:

Awareness: Measured by reach, impressions, and earned media value, etc…
Engagement: Measured by interactions, shares, and engagement rate, etc…
Conversion: Measured by purchases, downloads, submission, etc…
Advocacy: Measured by referrals and sentiment

2. Selecting the Right Influencers

We help clients select the most suitable influencers based on type, tier, and category. Our criteria include:

Type: Experts, tastemakers, digital influencers, and celebrities, each with unique backgrounds and influence.
Tier: From nano-influencers (1K to 10K followers) to macro-influencers (500K+ followers), categorized by follower count to meet different budgets and objectives.
Category: Native to fashion/beauty, adjacent categories (e.g., interiors), and unlikely pairings (e.g., food influencers), achieving diverse marketing outcomes.

3. Crafting Collaboration Models and Deliverables

Based on the client's budget and marketing goals, we help select the appropriate collaboration models and deliverables:

Collaboration Models: From low-cost product gifting and flat-fee collaborations to mid-cost affiliate marketing and events, and high-cost co-branded collections.
Deliverables: Including story posts, feed posts, cross-platform posting, and video content, each tailored to achieve specific brand objectives.

4. Managing Exclusivity and Rights

Throughout the collaboration, we assist clients in managing exclusivity and rights to maximize brand benefits:

Exclusivity and Rights: From non-exclusive partnerships to limited-term exclusivity, and category exclusivity with perpetual usage rights, tailored to the depth and duration of the collaboration.

5. Monitoring and Optimization

We help clients plan and execute influencer marketing campaigns, continuously monitoring and optimizing strategies based on real-time data and feedback to enhance overall campaign performance.