Hong Kong, one of our first offices, is home to a diverse population of mainland Chinese residents, each with unique characteristics and needs. It is also home to many large banks that increasingly rely on the growing mainland population for business. However, many banks deploy strategies that do not work effectively because they do not understand the mindset of mainland Chinese residents. It’s like using Google Maps to find Shanghai Min: Google says it’s open when it's been closed for a few months already. The media landscape has changed. We’re here to help you navigate.

Are you running Performance Max (PMAX) ? Have you noticed a drop in performance but can’t figure out why—even when your optimization score is at 95% and Ad Strength is Excellent? Do you really trust automation?

Good or Bad, with lineal TV’s landscape drastically changing, Social Video Commerce activities are projected to exceed $1 trillion USD by 2028, showcasing its enormous growth potential. With the increasing trend of people buying products they see online, shoppable video has emerged as a powerful tool for brands. In fact, 62% of viewers think that YouTube plays a significant role in their purchasing decisions. As we move into 2025, leveraging shoppable video presents an exceptional opportunity for marketers.

Brand collaboration is a strategic partnership between two or more brands to create joint projects, campaigns, or products. By leveraging each other’s strengths and resources, brands can achieve shared goals, such as expanding their market presence, increasing visibility, and fostering innovation.

Marketing attribution is a crucial process that evaluates and tracks the performance of various marketing channels. By understanding the interactions and touchpoints customers have with your brand on their journey to conversion, marketing attribution allows you to assign credit to the channels and campaigns that contribute most effectively to your business goals.

Influencer marketing has rapidly evolved into a powerful strategy for brands seeking to leverage social media’s reach and foster genuine connections with their audiences. Influencer marketing offers a more authentic and engaging alternative. This shift is driven by a growing consumer preference for recommendations from personal connections and trusted influencers over traditional brand messages. Currently, 61% of consumers trust recommendations from family, friends, or influencers on social channels, whereas only 38% trust brand-generated content.

Did you know that just a handful of major retail players control about 50% of the e-commerce market? We've noticed that running Google Ads alongside Amazon Ads is crucial for boosting sales both on Amazon and .com platforms for U.S. e-tailers. With major players like Target, Dick’s Sporting Goods, Home Depot, Instacart, Lowe’s, Macy’s, Ulta, and Walmart now having their own retail media platforms, it's more important than ever to ensure your brand stands out. It’s crucial to leverage all platforms to grow your brand, whether you’re selling on your own site, focusing on local markets, or using marketplace platforms.

Up votes. Down votes. If you’re a regular user of Reddit, you know that the community uses a somewhat democratic method to determine which stories and which content is most interesting, most helpful and most relevant. In recent years, Reddit has emerged not just as a social media platform but as a dynamic ecosystem driven by the collective power of its users and the sophistication of AI technologies.This integration has not only transformed user experiences but has also revolutionized advertising strategies on the platform.

Generative AI represents a pinnacle of technological advancement, ushering in a new era of data optimization for SEO. It empowers machines to synthesize trends and social listening across the internet with unparalleled precision and efficiency, fundamentally reshaping how we approach SEO strategies. By going beyond traditional methodologies, Generative AI becomes a catalyst for transformative change in digital marketing. It enables businesses to surpass the limitations of manual SEO tracking and analysis, unlocking untapped potential in the digital sphere.

In the world of global electronics, Taiwan companies are at a massive crossroads. The game has changed. Off the back of Biden’s tariffs on Chinese goods, trade tensions are simmering, manufacturing landscapes are shifting, and economic roller coasters are taking us all for a wild ride.

Brand messaging for effective outreach and networking are critical, but none more tantamount than those that express loyalty and gratitude for customers.

Did your client ever mix up what you do (SEO) given all the hardcore front-end coding, fixing that random font and JS loading time, with Google Ads? Does that rev your nerves? If so, this article is for you.

Have you ever seen one of those Instagram Reels that effortlessly shows you how to design your kid's bedroom, and then it adds that animation that seems to walk outside the window into mid-air? With all the talk about AI, are machines really taking over? Could it be that simply activating all these PMAX campaigns and tweaking budgets would yield success? Could one day good ole Ad Editor be retired into the sunset?

At BMG, over the years we’ve built 100s if not 1000s of sites and we’ve seen the industry evolve. Full disclosure: we are a Shopify Partner, a WIX agency and have PTSD from Magento and WP Bugs. We’ve migrated multiple Magento Sites from M1 to M2, performed countless Progressive Profiling Integrations on Adobe and Marketo, and hosted sites from AWS to Google Cloud to Alibaba Cloud to .. even Pingan cloud (yea we’ve also removed those fonts so it loads).

After devoting nearly a quarter of a lifetime to scrutinizing numbers, variables, and the ever-revolving door of fresh data, our team had an epiphany: all the CPA/CPL/CAC/ROAS/LTV metrics, or how elegantly we present them in polished datasheets or nice-looking data studios packed with some kickass real-time APIs, are a crutch.

Content matters, and conversion-focused content that guides users through the buyer's journey actually.. works. This involves optimizing landing pages, product descriptions, and calls-to-action (CTAs) with copy and clear value propositions. Additionally, integrating trust signals, such as customer testimonials, case studies, and trust badges, serves to instill confidence. While technical SEO optimizations still work, prioritizing user experience, trust-building, and seamless interactions delivers unparalleled results in conversion value.

Every year, numerous companies set their sights on the vast and lucrative market of the United States. Yet, many return home empty-handed, having underestimated the significant cultural and structural disparities between their home country and the US. Understanding these differences can save valuable time and resources, ensuring a smoother entry into one of the world's most competitive markets.

Connected TV (CTV) has emerged as a game-changer, revolutionizing how audiences consume content and how advertisers connect with their target markets. At Beyond Media Global, we recognize the importance of harnessing the power of CTV advertising and are committed to offering comprehensive solutions for advertisers looking to capitalize on this burgeoning platform.

Retail media networks have emerged as essential platforms for advertisers seeking direct access to consumers at the point of sale, with giants like Amazon, Walmart, and Target leading the charge. These networks offer marketers a unique opportunity to leverage first-party data and engage with consumers actively seeking to make purchases.

The Small Business E-commerce Support Program provides free e-commerce and digital marketing consulting services to New Jersey small businesses in the restaurant, retail and personal care industries that operate from a commercial location.